Marketing Campaign Project

While studying at Pittsburgh Technical College, we were assigned the Marketing Campaign project, in which we had to rebrand a company. I chose to work with Oetker Collection, a luxury hotel company with locations all over the world.

In this project, we had to make a website landing page, two ads and an email newsletter. I used a very simplistic design, which is very common within luxury brands. I decided to use green and white, based on colors that I found on their website.

I decided to utilize green much more than what I found on their website, as I wanted my design to stand out. I also liked that many of their locations were integrated well with nature, which was another reason to use green. I used pictures and text from their site to fill my designs.